Art, innovation, and landscape in the Spluga Valley.

SplugARt is the project that has brought the Spluga Valley into the future of cultural enjoyment. Developed as part of the Lombardy Region’s InnovaCultura program, it has transformed the ecomuseum’s heritage into an immersive, accessible, and sustainable digital experience.

A heritage that comes to life. Thanks to the new SplugARt WebApp, visitors, schools, and residents can explore the valley through themed itineraries and augmented reality content, discovering stories, traditions, and landscapes with just a smartphone.

Along the Via Spluga and the Cardinello Trail, dedicated QR codes open interactive windows onto legends, stories, and curiosities of the area.

The first ecomuseum podcast created with artificial intelligence. The platform offers an innovative podcast, created with generative AI, that intertwines voice and sound to tell the story of the Spluga Valley in a new way. It is the first Italian podcast dedicated to an ecomuseum, an experiment that combines human creativity and technology to explore the ethical and expressive potential of artificial intelligence in cultural production.

Accessible to all. SplugARt is an experience designed for everyone:

– accessible remotely for those with limited mobility,

– equipped with dynamic bilingual subtitles,

– designed with intuitive interfaces and clear text to facilitate understanding even for those with cognitive or linguistic disabilities.

Inclusion and participation are at the heart of every design choice.

Sustainable culture. SplugARt enhances the Alpine landscape while reducing environmental impact: no invasive installations, walking trails, minimal use of paper materials, and a narrative that raises awareness of climate change, biodiversity, and the environmental history of the valley.

A model that looks to the future. It is the first step towards a digital cultural network that unites innovation, sustainable tourism, and territorial identity.